How to do Competitor Analysis ... ??

For example if it is an Educational Institute, for a particular course ... WebLogic Administration,

find the people from internet who's going to provide the same course - WebLogic Admin

We call such people other than us (Middleware Admin) are our COMPETITORs

Here are such Competitors..

Now copy the URL of one of our Competitor and paste it in www.alexa.com and search for the links

The site information will be displayed -

In such way paste all the competitors URL one-by-one in Alexa and get the In-bound links of each competitor